Cross-sector partnering and licensing looks like being one of the faster growing collaboration areas over the next few years as companies look to leverage their intellectual property investments beyond core markets. We believe that as large companies struggle to find attractive new partners in their own sectors and increasingly get bogged down in anti-trust issues and the conundrum of collaborating with competitors, then looking outside their own sector for licensing and intellectual property-based collaboration is going to become a more and more attractive proposition.
Hewlett Packard is trying to position itself at the head of the cross-sector collaboration pack. In January 2004 HP established a separate IP licensing organisation which centralised the thousands of patents originally managed by the company’s various product divisions. The goal of the new licensing organisation was to leverage HP’s patent portfolio to promote technical collaborations with partners and improve the company’s revenue stream. HP’s patent licensing portfolio, which is one of the largest in the information technology industry, consists of over 30,000 patents worldwide and covers a wide range of inventions, including imaging and printing, personal computers, software, storage, servers, display devices, mobile devices, information technology services, networking and other emerging technologies such as nanotechnology.
Led by Joe Beyers, an electrical engineer by training, the IP licensing group is actively seeking opportunities where HP’s patents can be used to win business in new sectors. In the last four years HP’s licensing group has been involved in at least 150 projects and has entered a number of cross-sector licensing agreements. This includes a five year agreement with Flextronics, a Singapore-based contract manufacturer, signed in in November 2006, which involved the licensing of HP’s digital imaging technology, originally designed by HP for its Photosmart digital cameras, to improve the quality of cell phone cameras. HP is to be paid royalties from any products developed through the agreement. Another agreement was signed in May 2007 with Nanolithosolutions Inc, a Californian based start-up nanotechnology company that HP has an equity stake in, allowing the use of HP’s nanoimprint lithography technology to develop mask aligners, a machine used in semiconductor wafer processing.
The cultural and technical challenges for executives used to a particular way of looking at problems will be immense. But then so will be the potential payoff. Either way, watch this space.
HP’s latest ventures are taking it into the healthcare sector. Exploring new ways to apply HP’s Singapore-developed thermal inkjet technology, originally patented for inkjet cartridges, HP’s central research laboratory has began to investigate how inkjet technology can be deployed for medical devices. One of the first products to emerge from this research has been a skin patch to deliver drugs. The advantages of the device over other drug delivery platforms on the market is that it is less painful than most drug delivery systems which rely on hypodermic needles and it can deliver several drugs at the same time. Using hundreds of microneedles that barely penetrate the skin and microscopic wells that store the drugs, the device is controlled by a microprocessor that can be programmed with a patient’s dosage history and protocols to prevent adverse drug interactions.
Keen to find a partner to promote the device, HP contacted Enterprise Ireland, the Irish government body responsible for promoting indigenous business in Ireland. In September 2007 HP signed a licensing agreement with Crospon, an Irish start-up medical device company founded in Galway in 2006, to manufacture and market the skin patch in return for royalty payments. At the time of signing the agreement with HP Crospon had just received Euro2.3 million in seed financing, which included funding from Enterprise Ireland. The founder and chief executive officer of Crospon is John O’Dea, who helped found Caradyne, an Irish-based respiratory products company acquired by Respironics Inc in 2004. Aiming to get a product on to the market in 3 to 4 years, HP and Crospon believe the device could eventually be used for the delivery of insulin to diabetic patients or multiple drugs to heart or AIDS patients. Crospon is hoping to raise Euro3 million to Euro5 million over the next 18 months to help it bring the product to market.
The financial market has already recognised the lucrative potential of HP’s cross sector collaboration with Crospon. Within a day of announcing its deal with Crospon, HP’s shares rose 87 cents to $49.87, its stock having already risen by 21% in 2007. HP aims to license its inkjet technology soon for other medical purposes. HP’s central research laboratory has devised ways to use the technology for the purposes of pulmonary inhalers, and was issued with a patent by the USPTO in February 2004. The technology allows the precise delivery of droplets or powder of medicine through the mouth or nose and, like the skin patch, has the ability to administer multiple drugs at the same time as well as control the dose and prevent overdose (patent number US 20040107961). The laboratory is also using the technology to devise new methods to apply coatings to medical implants.
So we may well see a wave of life science companies exploring the licensing of intellectual property to large technology companies and telecommunications companies or vice versa over the next few years. We may see drug development patents applied to disk storage or disk storage patents applied to drug development. The cultural and technical challenges for executives used to a particular way of looking at problems will be immense. But then so will be the potential payoff. Either way, watch this space.