On November 2 2009 OpenX Technologies Inc, an independent ad server for web publishers, entered into a marketing partnership with Microsoft Corporation SFT that enables the companies to cross-market and promote products to their respective publisher bases. Under terms of the multi-year agreement, OpenX becomes a preferred partner to publishers for enterprise ad serving solutions. In addition, OpenX will promote Microsoft’s Content Ads monetization products – as well as other products that may be developed in the future – to its existing base of web publisher customers.
Under the agreement Microsoft is to have a major distribution channel for its monetisation products through OpenX’s community of more than 150,000 websites that serve more than 300 billion ads per month. OpenX, in turn, is to gain access to a new base of potential customers – via referrals from Microsoft – for its enterprise advertising technology and services.
